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Work-Life Balance

Job Security

Income Potential

Work Culture

Importance of Education


Profile Details
Name – K V Rama Chandra Rao
DesignationMarketing Manager
Organisation – Pramodini
Age – 44
City – Vijayawada
Work Experience (Years) – 20
Under-Graduation – B. Com, Andhra Loyola College
Post-Graduation – MBA, Institute of Management of Science and Technology, Goa

Please give us a summary of your Career.

I began my career when I was 24 in the Marketing field in my native place. I have been in this company from the very beginning of my career. The duties of the Marketing Manager include- Managing all marketing for the company and activities within the marketing department, developing the Marketing strategy for the company in line with company objectives. The overall responsibility for brand management and corporate identity. When I was a Marketing Executive, I had to develop and oversee marketing campaigns to promote products and services. The role of a Marketing Executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry.

Please describe your current Job Responsibilities as Marketing Manager.

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include overseeing and developing marketing campaigns conducting research and analysing data to identify and define audiences devising and presenting ideas and strategies promotional activities compiling and distributing financial and statistical information writing and proofreading creative copy maintaining websites and looking at data analytics organising events and product exhibitions updating databases and using a customer relationship management (CRM) system coordinating internal marketing and an organisation’s culture monitoring performance managing campaigns on social media.

Average Income in this Profession in the current scenario

Starting out/Fresher – 2-5 Lakhs Per Annum
5 Years of Experience – 5-10 Lakhs Per Annum
10 Years of Experience – 10-20 Lakhs Per Annum
15 Years of Experience – 20-40 Lakhs Per Annum
20 or more Years of Experience – 40-80 Lakhs Per Annum
How do you rate the Income Potential in your career?
3 Star Rating | MentorClub.in

Work-Life Balance 

On an average, being a marketing manager, how many hours do you work per day?
7-9 hours
On an average, how many days in a week do you work?
5 days
How often are you required to work in night-shift as Marketing Manager?
Does your work as Marketing Manager require you to travel?
Does your work require you to relocate to different town/cities?
How would you consider the job security in your profession?
Would you consider this Profession Risky?
Not Risky

Overall, how would you rate Work-Life Balance in your Profession?
4 Star Rating | MentorClub.in
Overall, how would you rate Job Stability of your Profession?
4 Star Rating | MentorClub.in
What are the different ways of entering this profession?

An MBA degree with sufficient work experience will help you enter the profession.


How would you rate Stress-Level in your Profession?
As it should be
How would you rate your office/work infrastructure?
How would you describe your co-workers?
Generally speaking, your work as Marketing Manager is
Office Work
Overall, how would you rate Work-Culture in your Profession?
3 Star Rating | MentorClub.in

Importance of Education in Your Profession

Would you say that Education from top School/College plays a major role in the success in this Profession?
What level of Education is sufficient to be successful in this Profession?
Post-Graduation in Relevant Stream
Would you say that Studious students are generally successful in this Profession?
How would you consider the Cost of Education post 12th?

Overall, how would you rate the role of Education in your Profession?
3 Star Rating | MentorClub.in

According to you, what kind of person is likely to be Happy & Successful in Marketing Field?

First Personality Trait – Energized by people, enjoy a variety of tasks and good at multitasking
Second Personality Trait – Focus on possibilities and value innovation to come up with creative solutions to problems
Third Personality Trait – Prefer to make decisions using logic by weighing pros and cons
Fourth Personality Trait – Prefer to keep flexible plan and keep options open
Fifth Personality Trait – Prefer to seek new experiences and create new things
Sixth Personality Trait – Prefer to be easy-going and flexible with life
Seventh Personality Trait – Prefer to be cooperative and compassionate
Eighth Personality Trait – His/Her Family and Friends agree that S/he is usually relaxed, calm and happy
Please provide details

To be in the marketing field, one needs to be open to new experiences as you will be interacting with a lot of people and encountering different situations every day.

What are some of the positives, which would encourage someone to join your Profession?

There would no monotony in your work as every project would bring new challenges for you. You meet with new people on these projects and so, you get a lot of exposure. Being in the Marketing team, in general, gives you skills that are required in a number of other fields- project management, budgeting, report writing, etc. This may help you if are looking to change the department that you are currently in. And also, you get a steady income that only rises with the experience you gain.

What are some of the negatives that you would want someone to be aware of when considering a career in your Profession?

Marketing constantly changes, especially with the increased use of technology for research and customer interaction, such as social media. For some people, constant change requires continuing education and adaptation, which may be difficult for people who prefer niche work or routines. Marketing professionals also find frustration in some organizations with leaders who don’t view marketing as an investment. Instead, those organizations may look to limit or trim expenditures on marketing unless marketers can prove the high likelihood of revenue and profit returns in the short term.

Recognition in your Profession

What is your family’s view of your Profession?
My Family is Impressed
What is Friends’ view of your Profession?
My Friends are Impressed
What is Society’s view of your Profession?
Society is Impressed
Overall, how would you rate the Recognition aspect of your Profession?
4 Star Rating | MentorClub.in

General Information of your Profession/Business as Marketing Manager

What kind of family’s financial background can maximize success in this profession?
Medium to Large Business (Annual Family Income upwards of 20 Lakhs)
What is the ease of starting own business in this field?
Maybe Easy for Few
How easy is it to move to a different country in this profession?
Maybe Easy for Few
Now you have several years of work experience and you have seen professions of others. If you are taken back to 10th/12th class and allowed to pick a profession, then which profession will you pick and why?

I would choose the same profession.

Liked this Interview? You might want to check out our Interaction with Sk Moneir Hussain, Marketing Manager